Reasons tracking in Google Ads and Analytics can be different Download Tag Assistant | Learn more about using Tag Assistant Use Google Tag Assistant to learn if your tag is set up the right way.Check to be sure that none of your filters are removing Google Ads data.Make sure the final URLs in your ads are tagged the right way.If your site does support auto-tagging, turn it on.Check to see if auto-tagging will work for your site.
Make sure the landing pages for your ads have the tracking code for the correct Analytics property.Verify that you have correctly linked your Google Ads account and your Analytics property.Use the following checklist to make sure you have everything set up properly. Many data discrepancies are due to improper configuration. Discrepancies between clicks and sessions.Reasons tracking in Google Ads and Analytics can be different.